Every minute matters. We make sure of it.

Who we are

Sports connects the world. We connect the world of sports.

Minute is a global technology and content company built for the future of sports consumption. Through a combination of world-class tech platforms and marquee content brands — including Sports Illustrated, The Players' Tribune and FanSided — we power the full life cycle of sports content.

Platform + content

We don't just build the tools. We use them.

Every product we offer to publishers, broadcasters and advertisers runs on the same platform powering our own brands. Video technology, licensed content, revenue infrastructure and intelligence layer — all available via the Minute Platform.

  • Sports Illustrated
  • The Players' Tribune
  • Sports Illustrated Swimsuit
  • FanSided

Owned / Operated Brands

Premium Editorial Powered by Our Platform

Our values

What we believe.

  • Make an Impact

    We aim to leverage the stories we tell, the products we build and the actions we take to impact the greater good of our organization, partners, audiences and the communities that sports brings together.

  • Grow Through Trust & Accountability

    We empower each other through trust, ownership and accountability. United by a shared purpose, we make confident decisions, stay flexible and hold ourselves to high standards.

  • Be What's Next

    Our expertise and ambition drives us to challenge the status quo, push boundaries and continuously evolve. We embrace change, pursue new possibilities and lead the way in shaping what's next.

  • Commit to Diversity & Inclusion

    We continuously evolve and foster a culture that values diversity, belonging and authenticity. We lead with curiosity, value different perspectives and encourage every voice across our teams and the communities we serve in sports and beyond.

  • Enjoy the Journey

    We bring the passion and spirit of sports into how we work. We celebrate our wins, build meaningful friendships and make the most of our journey together.

Leadership

The people behind the company.

  • Asaf Peled

    Asaf Peled

    Founder & Chief Executive Officer

  • Rich Routman

    Rich Routman

    President

  • Ayalla Barazany

    Ayalla Barazany

    Chief Product & Strategy Officer

  • Liat Shahar

    Liat Shahar

    Chief People Officer

  • Boris Kalim

    Boris Kalim

    Chief Technology Officer

  • Dan Ben Adi

    Dan Ben Adi

    Chief Financial Officer

  • Matan Har

    Matan Har

    Chief Content Officer

  • John Riley

    John Riley

    Chief Revenue Officer

Global offices

Built globally. Operating locally.

Our teams span three markets, combining editorial expertise, engineering depth and commercial reach across every major digital publishing region. A global footprint isn't just a business advantage for us — it's a reflection of the audiences we serve and the stories we believe deserve to be told.

  • New York
  • London
  • Tel Aviv

Backed by

Backed by investors who believe in the long game.

Minute has raised capital from some of the most respected institutional investors in global media and technology.

  • BlackRock
  • Battery Ventures
  • Dawn Capital
  • Gemini Israel Ventures
  • Vintage Investment Partners
  • Qumra Capital

Awards

Award winning content, technology, partnerships and leadership.

  • The Webby Awards
  • Hashtag Sports Awards
  • The Signal Awards
  • The Telly Awards
  • Clio Sports Awards
  • Laureus Sport for Good Index
  • AdExchanger Awards
  • ASME Awards
  • The Drum Digital Advertising Awards
  • The Drum Online Media Awards
  • Media Week Awards
  • Festival of Media Global Awards
  • World Media Awards 2020
  • ESA Awards

The latest news, announcements and press releases from Minute.

Visit the newsroom

Join Us

Whether you're a publisher looking to grow, a brand looking to connect or a job candidate looking for your next challenge, there's a place for you here.