The intelligencerunning underneatheverything we build.

Minute's Data & AI infrastructure isn't a separate product. It's the layer that makes every product on the platform smarter.

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The foundation

Not a feature. A foundation.

Every publisher on our platform benefits from the data and AI capabilities built into the core stack — whether they're running our OVP, SSP or content library. The AI isn't something you configure. It works in the background from day one.

Capabilities

Four systems. Running continuously.

  • SmartMatch

    Contextual AI that reads every article, surfaces relevant video, informs ad targeting.

  • AI monetization optimization

    FPO, SPO and real-time yield optimization running continuously.

  • Forecasting

    Real-time performance data and predictive analytics.

  • Reporting & dashboards

    Granular real-time analytics across all products.

The compound effect

The platform compounds
because the data does.

The longer a publisher runs on the Minute platform, the more the AI learns about their inventory, their audience and their content.

See what the platform learns
from your inventory.

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