Offering apublisher-firstSupply-SidePlatform (SSP)

Superior yield, best-in-class optimization technology, and exclusive direct demand from Tier 1 brands — available via Prebid, TAM, oRTB and s2s.

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The difference

Built by publishers.
For publishers.

The difference is direct demand. Minute's sales team negotiates premium budgets directly with Tier 1 brands and agencies. That demand flows through to every publisher on the platform — creating inventory that never hits the open exchange and CPMs that reflect it.

What's included

Yield, reach, transparency and safety — in one stack.

  • Yield optimization

    Floor Price Optimization (FPO) and Supply Path Optimization (SPO) run continuously — dynamically setting the most accurate floor price for every impression and eliminating low-yield demand partners from the auction automatically.

  • Omnichannel support

    Video and display inventory across web, mobile and app. Integration via Prebid, oRTB, server-to-server or Amazon TAM.

  • Transparency

    No hidden margins. Daily reporting, granular analytics and full gross CPM visibility at the demand-partner level.

  • Brand safety

    100% traffic verification via Human (formerly White Ops). Comprehensive compliance tools built into the core stack.

Who it's for

The Minute SSP
is for
publishers who:

  • Want incremental revenue without displacing existing SSP relationships
  • Already run five to fifty other SSPs and need demand those don't reach

Simple installation.
Live in 48 hours.

Tell us about your inventory and we'll show you exactly what the platform can generate.

Talk to our team