Our owned/operated content brands each provide a unique point of view on the sports landscape - with coverage spanning from the athlete and fan point of view to the culture surrounding it all.
Where the greatest stories in sports come to life
For more than 70 years, Sports Illustrated (SI) has been recognized for shaping modern culture at the intersection of sports, lifestyle, and entertainment. SI is a 360-degree platform that unites athletes, teams and fans worldwide through world class storytelling, innovative digital experiences, unforgettable events, and original products.
SI Sub-brands
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The most influential symbol of pop culture.
Sports Illustrated Swimsuit is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the brand has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale.
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Everyone has a story to tell.
Founded by Derek Jeter in 2014, and acquired by Minute in 2019, The Players' Tribune is in a category all its own — athlete-led first-person storytelling. Over a decade in, The Players' Tribune has produced some of the most culturally significant sports stories of this era — retirement announcements that became national moments, mental health essays that changed conversations and athlete perspectives that reached audiences far beyond sports.
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The ultimate home for fans
FanSided is built around the way fans actually experience sports and entertainment: passionately, personally and through the teams, leagues and communities they care about most. Together with a network of 300+ fan-driven sites, FanSided combines the strength of a national brand with the voice of local fandoms, creating experiences that turn millions of sports fans into active, engaged communities.
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Powered by Minute
Every brand runs on the same infrastructure we offer to publishers, advertisers and rights holders worldwide — proven at our own scale before it reaches yours.
For brands looking to reach sports audiences across the full spectrum — from authoritative journalism to athlete storytelling to fan community — Minute's portfolio offers a single point of entry.
