Minute Media Drives Momentum Across Its Brands and Business in May

May capped off another strong month for Minute Media, with wins spanning our editorial brands, branded partnerships and B2B technology business alike.

On the storytelling side, Sports Illustrated’s commitment to premium sports coverage was recognized with two Silver Telly Awards — one in the “Online-Video Podcast” category for its podcast “Around The W,” and another in the “Film & Shorts-Sports” category for its exclusive documentary “Travis Hunter Went Fishing Before the NFL Draft—And Got Real.”

Sports Illustrated also continued to deliver branded content that resonates beyond the industry, highlighted by two campaigns now nominated in this year’s Hashtag Sports Awards: “Sports reIllustrated,” its collaboration with Dove, and “Welcome to the Joyride,” created with Toyota Racing.

The momentum extended to the B2B side of the business as well. Minute Media’s Direct Demand business posted a record second quarter, a reflection of the trust advertising partners continue to place in the company’s premium inventory and highly engaged audiences. At the same time, the company’s data and identity infrastructure reached new heights, helping more users become known to buyers and driving up to a 26% Prebid revenue uplift for Online Video.

Taken together, May’s results reflect our ongoing commitment to building immersive content experiences alongside the premium advertising solutions the industry relies on.