Sports Illustrated and Dove’s “Sports reIllustrated” Wins Big at the 8th Annual Hashtag Sports Awards

Sports Illustrated and Dove’s “Sports reIllustrated” campaign has been honored with two wins at the 8th Annual Hashtag Sports Awards, taking the top prize in the Diversity, Equity, Inclusion & Belonging category with both the official Hashie Award and the Fan’s Voice Award — the latter of which is determined by public vote.

“Sports reIllustrated” first launched in 2025 as a special issue aimed at elevating girls’ body confidence in sports, pairing Dove’s long-running commitment to body positivity with Sports Illustrated’s storytelling platform. The campaign’s recognition at this year’s Hashtag Sports Awards reflects the impact of that purpose-driven partnership as it has continued to resonate with audiences.

The win adds to a strong showing for Sports Illustrated at this year’s awards, where the brand’s “Welcome to the Joyride” campaign with Toyota Racing was also nominated, underscoring the range of Sports Illustrated’s branded storytelling work across categories.

At Minute Media, the win is a reflection of the company’s continued investment in purpose-driven, authentic partnerships — proving that campaigns built around genuine cultural relevance, and grounded in authentic storytelling, can resonate with both industry peers and fans alike.