Sports Illustrated Swimsuit Opens the Doors to The 2026 Social Club

Sports Illustrated Swimsuit debuted the 2026 SI Swimsuit Social Club, an immersive pop-up destination at Spring Place designed to bring the iconic brand’s universe to life.

Over the course of the weekend, attendees took part in creator masterclasses hosted in partnership with TikTok, Microsoft, LTK and Dear Media, interactive games featuring SI Swimsuit models and premium integrations from partners including ATTAIN, Electric Picks, Hawaiian Tropic, La Croix, Pop Up Bagels, Kérastase and Radiesse.

The weekend also featured live panel discussions, highlighted by a special recording of “The Bossticks” podcast with cover model, Alix Earle.

The Social Club continues to extend the brand’s reach beyond editorial and social content into direct, in-person engagement with creators and fans — growing SI Swimsuit’s footprint in experiential marketing and brand partnerships.

Learn more about the inaugural SI Swim Social Club here.