Sports Illustrated Swimsuit’s Iconic Runway Show Debuts as a Television Special on Hulu and Disney+

Sports Illustrated Swimsuit’s annual Runway Show has officially made the leap to television. This year’s iconic Swim Week finale will be premiering today, June 9th, as a streaming special on Hulu and Hulu on Disney+, bringing the spectacle to audiences nationwide.

What began as a single fashion moment during Miami Swim Week has grown into one of the year’s biggest cultural events at the intersection of fashion, entertainment, sports and storytelling. Featuring a live performance by Lizzo, the Swim Week debut of cover star Tiffany Haddish and a showstopping runway pool plunge from Ilona Maher and Haley Baylee — the 2026 Sports Illustrated Runway Show was a must see cultural phenomenon.

Partnering with Hulu allows Sports Illustrated Swimsuit to significantly widen its reach and deepen engagement with fans beyond the brand’s traditional channels, translating a live, in-person event into a polished entertainment property available to viewers everywhere.

The streaming debut is the latest example of Sports Illustrated Swimsuit’s ongoing expansion into immersive, large-scale fan experiences — building on this year’s Summer Issue launch, the SI Swimsuit Social Club activation and Swim Week programming — as the brand continues finding new ways to bring its storytelling to audiences wherever they are.

The full Runway Show is now streaming on Hulu and Disney+.

Learn more about this exciting content expansion, and watch the full runway show here.